Management Awards(KCMA) is an annual awards for industrial association
development between Korea and China. KCMA is established by the Korea Marketing
Association(한국마케팅협회) and the People’s Daily
Media(人民罔, the official newspaper
of the Chinese Communist Party). Nominee of KCMA is a company or a person that
practices Creating Shared Value management (CSV management).
*CSV management(공유가치경영:共有价值经营: Creating Shared Value management) is the management that considering not only the interest of shareholders but also the interest of any shareholder such as customer, employee, cooperating company, community and nation.
-Organized by (Korea):
Korea Marketing Association (한국마케팅협회) -Organized by (China): the
People’s Daily Media (人民日报人民罔) -Organization Sponsor: IMO
(International Marketing Organization) -Society Sponsor: CSV
Society (Creating Shared Value Society: 공유가치경영학회) -Media Sponsor: the People’s
Daily edaily (이데일리) edailyTV (이데일리TV)