The Pride of Korea

The start of the marketing competitiveness is a new product development.
Especially, the economical low growth in the world attests to the necessity of new product development capacity.
Now, we need a marketing management which considers customers and markets. Producing goods for realization of the "customer value" is the most important mission for all of the management, and marketers must not spare any effort for the mission.
Your efforts for "The Pride of Korea" that is the beginning of sustained growth.


The pride of Korea
⦁  "The pride of Korea"  was jointly developed by  IMO(international marketing organization) and  
     Korea Marketing Association in 2010.
⦁ "The pride of Korea" is  admeasurement model of  product competitiveness.
⦁ "The pride of Korea"  is a system that authenticates the product(service) with value, marketability, and differentiation


 Organized by  
 Korea MarketingAssociation 
 IMO(International marketing organization)

  Sponsored by   
  ETNEWS,  EDAILY TV


 Judging committee      
Judging committee of  “The pride of  Korea ” consists of  professors of business and experts.


 Certification Registration
§Registration cost
  Registration +The certification ceremony+ Certification a medal
§Contact information
  Korea Marketing Association.
  Tel: 82-2-2057-5678/ kma19450815@gmail.com  
http://marketingkorea.or.kr   http://iconsumer.or.kr

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judging Standard

The basic conditions of " The pride of Korea"  evaluating is value, differentiation, marketability.
In addition, "The pride of Korea"  evaluate each property, including concept, quality and design.

certification Procudure

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Authentication of the Significance

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use cases

Ø Media publicity
* Press Releases: ETNEWS
* Planning Articles:
  - Internet newspaper  "ConsumerReport(www.iconsumer.or.kr)"
 -  Quarterly magazine "Consumer Report" 

ØThe certification ceremony / Certification a medal
* Certificate at a ceremony : certification from a luxury hotel ceremony (8 people per company can attend )
* Certificate a medal : Luxury certificate medal

ØCertification of authority
 * By objective deliberations of the expert  ensure differentiation
 * You can use the certification mark to receive the domestic and international consumer trust.